40 Reasons Why The CEO Still Uses The Yellow Pages And Not Social Media [Video]

I was going to write something completely different than what turned up below but somehow this article emerged.

Over the last 12 months I have come up against a lot of reasons and excuses to  not use “Social Media”, “New Media”, Digital Marketing” or embrace the “New Rules of Marketing“. It certainly doesn’t mean that you have to discard what is currently working in your marketing program and it doesn’t mean throwing the baby out with the bathwater.

This list is a bit of a “Tongue in Cheek” look at why the CEO still wants to use the Yellow Pages and not embrace the “New Marketing” of the 21st century. I came up with 40, but feel free to add more in the comments. Hey… have a bit of fun.

40 …