8 Best Omnichannel Retailers in 2024: What You Can Learn [Video]

Giving your customer the option to shop your brand through whatever channel they want is no longer a trend. Omnichannel selling is the norm for many innovative retailers, direct-to-consumer and legacy brands alike.

Omnichannel is a customer-focused sales strategy that delivers a seamless shopping experience to buyers as they move through different marketing channels to make a purchase. Having more than one channel option for your customer is important for acquisition and retention, but it’s also lucrative for your business. According to McKinsey, omnichannel customers are nearly twice as likely to shop more than those who are using one channel.

Customers today are discerning and want a comprehensive buying experience. They are engaging with brands on social media, consuming content, conducting research on Reddit or Google, and going in-store to see products before making a purchase. The sales cycle for products can be both long and short, but a common …