A Beginners Guide To AI in Marketing: Everything You Need To Know [Video]

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence.

Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. Instead, it highlights the collaborative potential of humans and AI.

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement.

Simply put, this duo of human creativity and AI’s capabilities offers marketers a powerful tool to innovate, improve their strategies, and build genuine connections.

But there’s more to AI marketing than just the strategies and the tools.

Discover how you can use AI to scale up your marketing game, its pros and cons, and popular examples.

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