A Complete Intro to APIs and How They Are Used in Affiliate Marketing [Video]

You’ve probably heard the term API before, but what exactly does it mean?

And, how does it affect affiliate marketers and online advertising as a whole?

In a nutshell, APIs allow applications to interact with each other. This, in itself, brings an array of benefits that range from improved integration to secure logins via social media. That being said, APIs may not be easy to understand, especially if you’re looking to use one for the first time.

If you’re not sure what APIs are and how useful they can be, then read on to find out why they are such an important tool in today’s digital landscape.

By the way, PropellerAds has just opened up its API to all advertisers.

What is an API?

API stands for Application Program Interface, and it can be defined as a set of rules that programs use to interact with each other. In this sense, APIs work as a middleman that helps apps or websites communicate …