An impossibly thorough platform, ActiveCampaign excels at capturing customer/prospect data that marketers can use to automate and personalize their email/social/web campaigns at scale.
ActiveCampaign
An impossibly thorough platform, ActiveCampaign excels at capturing customer/prospect data that marketers can use to automate and personalize their email/social/web campaigns at scale.
Pros and Cons
Built-in sales CRM stores customer data that can be used to market right back to them
Powerful, easy-to-set up automations can run long-term campaigns from start to finish
Nearly 1,000 integrations with other apps and services gives new meaning to word “ominchannel”
Reporting could use more financial metrics to better measure the cost and effectiveness of advertising
Best for: Businesses of all sizes
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