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Austin woman who narrowly avoided scammer warns others [Video]

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Social Media Marketing

Kaylin Balderrama got a text last week from someone posing to be the CEO of her company, asking her to spend her own money on gift cards he urgently needed.

AUSTIN, Texas — Scams are nothing new, but the sophistication fraudsters are using is continually increasing. One woman in Austin was nearly scammed out of her own money after a fake text posing as her CEO was sent to her.

Kaylin Balderrama runs the social media accounts for Austin-based Bazaarvoice.

“Bazaarvoice is a social commerce company – so basically, it’s anything from user-generated content, influencer marketing,” Balderrama said.

She got a text last week from someone posing as the CEO of her company, asking her to spend her own money on gift cards he urgently needed.

“At first I was like, ‘OK, he’s filling out his full name.’ Normally, the CEO does not do that or spell out my full name, but this seems legit. So I replied back,” Balderrama …

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