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Bank of Ireland Rolls Out New Campaign to Promote EcoSaver Mortgages [Video]

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Social Media Marketing

Bank of Ireland has rolled out a new campaign to promote its innovative EcoSaver mortgage offering.

Created by The Bank Collective by WPP, which is made up of Folk VML and Grey Consulting, the campaign is running across TV, OOH, social and digital media channels. Media is being handled by OMD.

Featuring Baz Ashmawy, the campaign invites consumers to celebrate their home’s Building Energy Rating (BER) and get access to discounted mortgage rates in the process.

According to Laura Lynch, chief marketing officer, Bank of Ireland: “Uniquely in the Irish market, the Bank of Ireland Ecosaver Mortgage gives homeowners a range of tiered discounts for all properties with a BER, from A to G. It’s inclusive and an incredibly positive step for Irish homeowners and First Time Buyers looking to get on the property ladder. This multichannel campaign brings our latest customer proposition to life in a playful way that …

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