Bonus Episode: Redefining SEO: Content Engagement Over Keywords with Brent Peterson [Video]

With over 25 years of experience in the e-commerce industry, Brent is the President and Founder of ContentBasis LLC, a cutting-edge startup that helps businesses optimize their content discovery through predictive analytics and human expertise. ContentBasis is a unique solution that combines advanced technology and human talent to enhance clients’ digital footprint and customer experience.

Throughout his career, Brent has been a serial entrepreneur, a keynote speaker, and a fervent advocate for outstanding e-commerce solutions. He started his first eCommerce website in 1995 and later co-founded and led Wagento, a top Adobe Commerce Agency in the Americas. He has also been recognized as a Magento Master for five consecutive years for mentoring the Magento community and delivering exceptional projects.

As a podcast host and a global speaker, He shares insights and best practices on various topics related to e-commerce development, project management, and customer experience.
He is also an active Entrepreneurs Organization (EO) member and a passionate endurance athlete. 27 Marathon, 1 Ultra Marathon, 6 Majors, and one Ironman.

In This Conversation We Discuss:
[00:41] Intro
[01:08] Exploring Ecommerce platforms
[02:31] Talk Commerce’s immersive podcast world
[03:07] Crafting human-centered content solutions
[04:58] Customizing solutions: AI for specific needs
[05:57] Data-driven strategies: leveraging sales insights
[08:06] Refining AI output for accuracy in content
[10:12] Experimental success via testing SEO strategies
[13:14] Evolving SEO: Beyond keyword stuffing
[14:58] Establishing authority through content expertise
[16:19] Addressing key concerns across platforms
[17:57] Finding your USP and thinking outside the box
[18:49] Tracking new and lost keywords
[20:21] Staying ahead & doubling down on niches
[21:10] Diversifying content: exploring audio & video
[22:25] Exploring AI in podcasts
[24:03] Exploring creativity beyond content creation
[25:15] Get in touch with Talk Commerce & Content Basis

Resources:
Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
Empowering entrepreneurs and marketers for success https://talk-commerce.com/
Unique solution that combines advanced technology and human talent https://www.contentbasis.io/
Follow Brent Peterson https://www.linkedin.com/in/brentwpeterson/

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