Canadians have been asked to boycott Loblaws. Will it work? [Video]

Aaron Vincent Elkaim The Canadian Press file photo

A boycott, organized by a Reddit group called “Loblaws is out of control,” aims to reduce grocery prices and increase food security for Canadians.

Loblaws has found itself at the centre of public frustration due to soaring food prices. Canadians have expressed their discontent on social media, venting about the high cost of groceries at grocery stores like Loblaws.

Loblaws has reported rising profits and seen its stock value climb over the past year. A boycott, organized by a Reddit group with 75,000 members called “Loblaws is out of control,” aims to reduce grocery prices and increase food security for Canadians.

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Eugene Y. Chan is an associate professor of marketing at Toronto Metropolitan University. This is republished from The Conversation.