#CMWorld 2023 – Marketing IS Content Marketing – Robert Rose [Video]

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When we began this journey a little more than a dozen years ago – we believed that the practice of what we call “content marketing” would, at some point, be subsumed into the overall marketing operation for most businesses. But as it turns out, our story has quite the twist. In fact, it’s quite the other way around.

In this clip from Content Marketing World 2023, keynote speaker CMI’s Robert Rose explains how content marketing has become the new driving force behind successful business strategies.

Content Marketing World is the largest content marketing event on the planet. It’s one of the top marketing conferences you can attend. Fuel your content marketing for the rest of the year with the inspiring keynotes, practical sessions and insight on the latest trends in the industry.

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