How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Cold Calling: How to Get Past the Gatekeeper [Video]

Categories
Digital Marketing

23 Sep 16

On this episode, we answer a frequently asked question about prospecting. How do you get past the gatekeeper to reach a decision-maker?

On this episode, CEO of ioFunnel Ankur asks: Often after dropping an email or LinkedIn message we try to follow up with a decision maker by phone. In most cases, we are greeted by a gatekeeper who politely asks us to drop the decision maker an email—we rarely get a response. How would you get past the gatekeeper to talk to the decision maker?

to be the first to watch new episodes. 

Video Transcript

Well, thank you for that question. It’s one I appreciate because we’ve all run into it in the past. Gatekeepers have gotten very good at their job which is protecting that key decision-maker from the vendors, their partners, and the salespeople who are calling on them every day .

So, of course, they’re going …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos