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Comedian Natasha Leggero hits the road to test Thinxs period underwear [Video]

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Social Media Marketing

Comedian Natasha Leggero is known for her candid, straight-shooting comedic style, which made her the ideal choice for period underwear maker Thinx’s latest ad launched Tuesday morning.

Joined by fellow comic X Mayo, Leggero embarked on a 12-hour road trip through southern California to showcase Thinx’s leakproof protection during various activities and situations. 

The campaign, which was created in partnership with ad agency BBDO and production company Stevey Unlimited, consists of 7 videos rolling out over the next few weeks on Thinx’s social media accounts and digital channels. It also features a mix of scripted and unscripted moments from the day-long shoot.

“What’s the craziest thing you ever did while you were on your period?” Mayo asked in one video.

“Well, I had to take my kid to a water park and I leaked into the wave pool. I just blamed it on someone else,” Leggero joked.

Sara Plotkin, director …

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