How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Consent Mode v2: What you need to know and setup with Cookiebot [Video]

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PPC Advertising

Consent Mode v2: What you need to know and setup with Cookiebot

What is Consent Mode v2? Do you need to use Consent Mode v2? What happens if you don’t implement it? Learn all about Google Consent Mode and how to setup a consent banner using Cookiebot that integrates with Consent Mode v2. Let’s get started!

YOUR EXTRA RESOURCES:
○ Learn more about Cookiebot – https://lovesdata.co/cookiebot
○ Google Tag Manager tutorial – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV
○ Google’s EU user consent policy – https://lovesdata.co/SylEgo
○ Google Analytics consent settings – https://youtu.be/7MUp2lR17BM

JUMP TO A TOPIC:
00:00 Introduction to Consent Mode v2
00:47 What is Consent Mode
02:24 Consent Mode v2 vs Consent Mode v1
04:22 Do you need to implement Consent Mode?
05:14 What happens if Consent Mode isn’t implemented?
06:10 Is Consent Mode required for tracking conversions in Google Ads?
07:10 If consent isn’t provided, will data be collected in Google Analytics?
08:17 What’s the difference between ‘Advanced’ and ‘Basic’ Consent Mode?
09:26 Setting up Cookiebot
12:35 Implementing Cookiebot with Google Tag Manager
24:31 Next steps

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