Content marketing recap: November 2012 (Video)

With this year’s record-breaking ecommerce sales during Thanksgiving weekend, content marketers are focusing on maximizing their end-of-year campaigns to attract holiday shoppers and business buyers. Some of the latest content trends can help your brand get a competitive edge. Check out my take on how you use the latest industry updates to improve your content marketing strategy.

Videos and graphics drive engagement this holiday season

This holiday season, web content is in high demand! Google data shows 49 percent of consumers use search to shop and 37 percent call search engines their “go-to” source for gift ideas. Brand sites aren’t far behind in shopping research, influencing 30 percent of consumers.

Stand-out content will help companies get in front of these audiences. According to new data from nRelate and Harris Interactive, 92 percent of adults read content online. Consumers average 3-4 articles and 2-3 videos per session, showing audiences look for diverse media experiences in a single sitting. Plus, …