Creating a Consistent Brand Voice Across Social Media for Franchises [Video]

After weeks of brainstorming ideas for your franchise’s brand, you’re finally satisfied with what you came up with. You’ve got the brand, the logo, and maybe even a catchy tagline. But when you hop onto social media, you notice things start to look a bit scattered.  

One platform is all about memes, another is sharing nothing but promos, and another seems to think they’re a personal blog. It’s as if each one is dancing to a different tune at the same party. Instead of attracting potential customers, you’ll just confuse them, and that’s the last thing you want to happen.  

This is where consistency comes into play. It reassures that no matter where your customers bump into you online, they feel like they’re having a conversation with the same entity. It’s like being a reliable friend who always knows just what to say and how to say it, whether you’re hanging …