Creatio adds Copilot, Copilot Designer to its automation platform [Video]

Workflow automation software provider Creatio has added a suite of generative AI capabilities to its customer relationship management (CRM) offerings.

The new generative AI features include Copilot, the generative AI-based assistant, and Copilot Designer, a centralized workplace where enterprise users can tweak pre-built Copilot scenarios to suit their business requirements, akin to Salesforce’s Einstein 1 Studio.

Creatio’s CRM offering includes separate suites for marketing, sales, and service. In September 2023 Creatio decomposed all features and components of its CRM suite, including marketing, sales, and service, to deliver them as modules that would be more affordable for enterprises unwilling or unable to spend on broad technology platforms.

Copilot will be available across multiple interfaces inside the CRM products, including helping citizen developers create application with the help of AI.

“Creatio Copilot acts as a virtual assistant that comprehends natural language, facilitating the completion of tasks efficiently. It can generate human-like prompts, suggest necessary actions, …