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Cyberscammers use AI to manipulate Google search results [Video]

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PPC Advertising

In the digital age, where searching online has become second nature, even the simplest inquiries can expose you to risks. 

Advanced artificial intelligence scams are lurking behind innocuous search engine queries, leveraging what’s known as “search engine optimization” to deceive users, according to expert advice from GuidePoint Security, highlighting how cybercriminals manipulate these systems.

How a Google search scam works

These schemers purchase ads to position their bogus websites atop your search results, cunningly disguised as trustworthy sites.

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Take “PayPal” as an example; a superficial glance might show promising results, but a deeper investigation reveals deceit. Ads promising secure account access might redirect you to fraudulent sites cleverly designed to mimic PayPal’s login page, but their true intent is to pilfer your money and personal information.

This sophistication in scams calls for more than the usual precautions, like spotting spelling errors. The dishonesty has evolved with technology

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