Digital Video Surges, Social Video Set To Overtake CTV: IABs Koch Beet.TV

Are you reaching your customers where they are spending the most time?

Nearly 80% of all US consumers are now watching digital video monthly, with the average person tuning in for over four hours a day. That’s an extra 30 minutes per day compared with just two years ago.

“As more content comes online and more services come online, that’s where the consumers are going,” says Jack Koch, SVP of Research & Insights at IAB, in this video interview with Beet.TV.

Firstly, ad spend is simply following the eyeballs. “More consumers are watching video. That’s where you have to be to reach them,” Koch says.

Digital video remains one of the most measurable, addressable, effective and brand-safe platforms for advertisers today. The increasing availability of self-serve ad platforms is also making it easier than ever for brands to buy video inventory.

Koch believes there are three main factors driving the …