Don’t Pitch too Early – Sticky Marketing Club [Video]

If you’re unwell and your doctor prescribed big yellow tablets, most of us would take them. In this Vlog, Grant asks; But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?

If you’re unwell and you go to your doctor and they prescribed big yellow tablets as the solution, most of us would take them, assuming we will get better in the fullness of time. But what if your doctor was on commission for those big yellow tablets, would you still feel the same way?

That’s the position most people are in, in business. They may be experts in their field, but the customer knows they’ve got a vested interest in the outcome.

The solution is not to pitch too early in the sales process. Whether a customer is interacting with you on your website or in a face to …