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Social Media Marketing

For virtually every business, social media marketing is critical to attracting new customers and converting leads into sales. However, the social media landscape of today is much different than it was even a few years ago. More platforms are available, and each one has its pros and cons.

Even with new contenders in the field, one platform still reigns supreme: Facebook.

Businesses that tap into Facebook’s data can leverage the information for higher sales and better customer interactions. But how does Facebook marketing work, and how can you set your business up for success? Here’s how.

Understanding Facebook Marketing

Because Facebook has been around since the dawn of the social media age, it has a much broader reach than other, newer platforms.

Also, Facebook’s ubiquity means everyone has heard of it, and most online users spend at least some time on the site regularly. For example, most Americans spend about 30 minutes on Facebook daily,putting it ahead of other …

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