From Traffic to Profits Evolution [Video]

Online marketing tactics have changed a lot over the years. Old ones die out, replaced by new ones, only then to resurge back into the mainstream marketing meta. And the cycle repeats this way in many ways.

Previously, the primary goal of online marketing was to generate as much traffic as possible. Today, the focus is not just on attracting visitors but converting them into engaged customers who contribute to a higher return on investment (ROI).

Artificial intelligence (AI) is important in this change. By automating simple tasks and improving personalization, AI helps marketers focus on strategy and creativity, leading to higher ROI.

This article will explore the evolution of marketing tactics, the increasing importance of ROI over mere traffic generation, and how AI is revolutionizing the industry to help businesses achieve better results.

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The Evolution of Marketing Tactics: From Traffic Generation to ROI Focus

In the early days, marketing was all about …