How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Googles McDonald Goes Long & Short On CTV Ad Future Beet.TV [Video]

Categories
Video Content Marketing

SAN JUAN, PR — The time when YouTube was best known for skateboarding dogs now feels like eons ago.

Two decades on, the video platform is now host to major broadcasters, as well as short-form content.

In this video interview with Beet.TV, Matt McDonald, Global Head of Connected TV & Streaming, Google, explains how the company is striking the balance.

“The diversity of content that we offer across YouTube on TV screens, YouTube TV, and Google TV,” McDonald explains, “stretches from the creator experience YouTube is most known for, to long-form shows and movies, live sports like NFL Sunday Ticket, and our fast network on Google TV as well.”

Consumers are now seeking a ‘lean back’ experience on their TV screens, opting for a mix of long-form content and bite-sized entertainment. “We’re seeing this really amazing twin engine of connected TV and shorts,” McDonald reveals.

YouTube Shorts alone has surpassed …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos