Harvest Groups Stamps Aims To Streamline Retail Media, Reduce Waste With Epsilon Partnership Beet.TV [Video]

In the rapidly evolving landscape of retail media, brands and agencies alike seek to harness the chaotic surge of e-commerce platforms and advertising networks.

Harvest Group, a retailer-focused agency, has struck a partnership with Epsilon, the outfit which just launched an upgraded retail media identity kit.

In this video interview with Beet.TV, Mark Stamps, VP of Growth & Partnerships at Harvest Group, shares his insights on how the agency is steering through this complexity.

Harvest Group is an outfit whose services typically include strategic planning, media buying, digital campaigns, and creative development for retailers.

“Scale” is the operative word for Harvest Group as it navigates the burgeoning expanse of retail media networks.

Just-announced Epsilon Retail Media applies its CORE AI artificial intelligence and its CORE ID person-first identity in the ad server, aiming to support identification both within retail media environments and off-site.

Stamps emphasizes the importance of this concept: “So part of what Epsilon …