How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

How Calm Used Digital Tactics to Master TV Advertising [Video]

Categories
Marketing Analytics and Reporting

In 2018, the mental fitness app Calm kicked off an effort to expand its marketing and user acquisition efforts beyond purely digital channels. This meant making its first foray into TV. To crack the platform, they partnered with data and analytics firm Tatari. During Calm’s Challenger Brands breakout session, Erin Hassey, senior director of user acquisition, teamed up with Tatari’s VP of client services, Andy Schonfeld, to discuss how Calm used data and analytics to drive customer acquisition, find audiences at scale and launch a winning brand campaign with LeBron James. Check out the above video for the brand’s top three takeaways from its journey into TV.

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos