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How Netflix on YouTube Is a Masterclass in Modern Marketing [Video]

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Digital Marketing for Professionals

Netflix on YouTube: This innovative use of YouTube is a great example of how traditional media companies are adapting to maintain relevance and capture audience attention.

This blog post takes a look at Netflix’s strategic content dissemination on YouTube, its impact on intellectual property rights, and the broader implications for digital content distribution.

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Netflix on YouTube: Strategic Content Deployment

Netflix, a behemoth in the streaming industry, has taken a fascinating approach by leveraging YouTube, a platform seemingly its competitor, to enhance its traffic and user engagement.

Netflix has made a bold move by uploading Nimona, a full Oscar-nominated film, to YouTube, amassing 2 million views in just four days.

This tactic not only boosts Netflix’s visibility but also strategically positions its content in the path of YouTube’s vast user base, effectively “stealing back” traffic from one of the largest video-sharing platforms.

Netflix just…uploaded a full film to YouTube.

An Oscar-nominated film of …

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