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How to Become a Social Media Manager in 2024: Getting Your First Client, Niching, and Hiring a Team [Video]

Small Business Marketing

How to Become a Social Media Manager in 2024: Getting Your First Client, Niching, and Hiring a Team

Chatting with one of my students about his first year as a social media manager. We talk about how to get your first client, what’s working on social media right now, choosing a niche, and so much more. Say hi to Ben Oliveto here! https://www.instagram.com/blinkslow_marketing/
Join the Social Media Management Accelerator: https://latashajames.com/smma
Attend the SMMA Open House on 5/21/24: https://event.webinarjam.com/register/39/69z5kb54
Thanks to Metricool for sponsoring today’s episode! Check out their new short-form video study here: https://metricool.com/short-form-video-study/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-shortform-ad-read_2024&utm_term=q2
Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=latasha-podcast&utm_medium=influencers&utm_campaign=latasha-podcast-ad-read-premium_2024&utm_term=q2

0:00 – Intro
1:20 – What Ben specializes in
2:17 – How he got into social media management
4:44 – How to get your first social media management client
8:26 – Marketing your own business on social media
10:26 – How to come up with a company name
11:57 – New short-form video study from Metricool! (ad)
12:58 – How to choose a social media management niche
15:59 – Core packages and service offerings
17:20 – What’s working on social media right now
19:19 – The importance of having a niche as a social media manager
22:00 – Favorite social media management tools
25:13 – When to hire a team
28:39 – How to find employees
29:29 – How to deal with all the social media platform updates

FREE social media manager starter kit: https://bit.ly/thesmmstarterkit

The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox

The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you’ll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial

find me here!
» podcast: the freelance friday podcast
» instagram: @thelatashajames
» twitter: @thelatashajames
» tiktok: @thelatashajames

my business email: [email protected]

SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: https://goo.gl/3Klxj9

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.

#SocialMediaManager #Freelancer #Entrepreneur

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