How to Effectively Use Instagram Hashtags for Business [Video]

Although hashtags were first introduced by Twitter as a way to organize content, they have become very popular on Instagram too.

A hashtag is simply a phrase or word preceded by a hash sign used in the caption of Instagram photos to identify posts on a specific topic.

For example, Starbucks published a picture of a new flavoured coffee called “Caramelized Honey Latte” and the caption included the Instagram hashtag #caramelizedhoneylatte. When people click on the hashtag, they can discover all the posts that include that specific hashtag.

There are many benefits of using hashtags on Instagram. First, it makes it easier for users who don’t follow you to find your posts. Plus, hashtags help organize and categorize content.

To add hashtags to your Instagram posts, simply take a picture or record a video, then choose a filter if you want to, then type a caption and add your hashtag …