How to Measure Social Media Reach in 2024? [Video]

The 2024 Met Gala officially ended, but there is so much buzz around this event! Only in one day (when it was taking place) generated a social media reach of more than 700 MILLION! You need to measure this social media metric. How? I’ll show you!

Social media reach is the number of how many social media users have seen content containing a specific keyword. It’s important to measure it because it shows how effective your marketing activities are and if they are performing as planned.

Inside this article, you will learn everything about social media reach – one of the most important metrics that will deliver you many insights.

Here is an agenda of what we will be looking into:

• Social media reach: definition
• Non-social reach: definition
• Social media reach as a key performance indicator
• How to calculate reach?
• Conclusion & other social media metrics

At Brand24, we’ve put a lot of time and effort into developing our social …