How to Succeed with the YouTube Algorithm in 2024 [Video]

In an age where engaging video content is king, it makes sense that YouTube is a key part of digital marketing for millions of brands. YouTube videos do an excellent job of holding a viewer’s attention long enough for them to absorb crucial brand messaging.

They’re also effective at driving conversions, boosting search engine optimization (SEO), and creating a readily engaged audience that eagerly keeps coming back for more. But concepts like mastering YouTube SEO are important parts of getting your videos noticed.

Getting the results you’re after also means developing a working understanding of YouTube’s recommendation algorithm, as it dictates roughly 70 percent of what people ultimately decide to watch while exploring the platform. But how exactly does it work, and what can today’s digital marketers do to give their content a fighting chance?

Understanding YouTube Algorithm Basics

Like Google, YouTube is in the business of understanding what its users are looking for (sometimes better than they do) and serving up content …