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How Vince Camuto is Designing the Ideal Digital CX [Video]

Categories
Ecommerce

In episode 446 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Stephanie Urban, vice president of marketing and e-commerce at Vince Camuto, the fashion footwear and accessories brand, part of Camuto Group. Listen in as Urban provides an overview of her role and professional background (0:50), the channels Vince Camuto is leveraging to improve its digital customer experience (1:45), and how the brand is evaluating potential influencer marketing partners (3:25). She discusses the impact of customer feedback on the brand’s site experience (4:20), why the ideal online customer experience relies on the right digital content (5:55), and Vince Camuto’s in-house content creation as well as its marketing channel mix (7:50).

In addition, Urban discusses measurement and attribution processes across Vince Camuto’s digital touchpoints (9:45), balancing brand and performance marketing spend (10:40), and the business benefits of optimizing the online customer experience (11:45). Lastly, she touches on keeping pace with changing customer behavior going forward (13:30) and the opportunities she …

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