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Hulu Quickly Reverses Course, Approves Church Ad Promoting Worship Service – News [Video]

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PPC Advertising

by Jorge Gomez • 3 min read

On Wednesday of this week, Hulen Street Church in Fort Worth, Texas got some great news. The church will be able to promote and advertise its Thursday night service on Hulu.

Because a lot of people in the local area work on Sunday, the church recently began hosting a service on Thursday nights. The church created a 22-second video ad with Pastor Wes Hamilton extending a short invitation for people to attend.

Facebook, Instagram and Google all approved the ad to run on their platforms.

But Hulu initially rejected the ad. The company said it violated policies against “religious indoctrination.”

Our attorneys sent a demand letter, explaining that “religious indoctrination” appeared nowhere in Hulu’s published ad policy. We urged the platform to clarify its policy toward religious advertising.

In less than 36 hours, Hulu reversed course and approved the ad.

“We are grateful to Hulu for its quick response …

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