I dont do marketing – Sticky Marketing Club [Video]

Do you think that your business doesn’t need marketing? In this Vlog, Grant explains that, every business does marketing, even if they don’t think of it as such.

When I give talks on marketing, I’ll often ask my audience for their biggest marketing challenges and there is always someone in the audience that takes sheer delight in telling me that they are highly successful, but they don’t do marketing.

This is completely ridiculous.

They don’t mean they don’t do marketing, what they mean is they don’t do the communications aspect of marketing [comms]. But marketing is so much more than just comms. Much of marketing is made up of strategic disciplines, without which, you simply couldn’t have a business.

For example, deciding where you’re going to make your product to service accessible; whether it’s only online, only in shops or people coming to your office, that is a marketing discipline. Deciding what price you’re …