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For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks.

One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damages continue to be at a very high level. According to the Forest Condition Report 2022, only one-fifth of all trees in the country are healthy. Huge areas are dying before our eyes, 400,000 hectares – 3% of Germany’s total forest area – in the past 4 years alone.

Areas of our forests that were once green and full of life are in danger of becoming barren – a dystopian perspective on regions that Germans know from their immediate surroundings, almost like a wound that FRASER‘s campaign touches upon.

FRASER’s chief creative Fernando Barbella and his team have …

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