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Implications for content creators and businesses [Video]

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Social Media Marketing

Chinese-owned ByteDance faces a stark choice: divest TikTok from its parent company or risk a US ban. With 150 million US users, TikTok’s future hangs in the balance, impacting the digital content and advertising landscape. CEO Shou Zi Chew has challenged the legislation, calling it a de facto ban due to the tight deadline for divestment within the stipulated timeframe. 

Critics have raised concerns that TikTok, the popular social media platform, is influenced by China’s government. They allege that Beijing leverages the app to gather user data and disseminate propaganda. However, both the country and the company vehemently deny these accusations. 

Implications for users and content creators

Once a ban kicks into effect, TikTok will vanish from the Apple and Google app stores in the United States. However, until the nine-month deadline, the platform will remain active. The US president can also grant an extension of the deadline for 90 more days if the company is …

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