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Instagram Tutorial: 3 Tips to Help You Market Your Fashion Brand [Video]

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Ecommerce

Discover how to develop your Instagram strategy, with practical tips from fashion brand consultant André Boffano

Instagram is now a great store front for brands of all kinds, especially in the field of fashion and accessories. It stands out from the (very large) social crowd because it allows you to present a catalogue combining amazing photos that clinch sales with the lifestyle people look for on social.

Instagram is also an amazing e-commerce tool that helps you market your products, values and mission in an integrated way to promote sales both through and off the app.

Creative Director André Boffano (@andreboffano) believes you need to combine creativity with success to develop your brand. He founded MODEM and acts as a creative consultant for fashion brands. He studied at the École de la Chambre Syndicale in Paris. His journey to become a stylist has actually led him to explore many areas of the industry.

Including a stint as product developer for Givenchy.

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