Is There a Limit to the Amount of 301 Redirects You Can Do? | [Video]

As an SEO expert, I often get asked whether there is a limit to a website’s number of redirects. While Google has not defined a hard and fast rule on this, I believe there is a good rule of thumb to follow. Having tens of thousands of redirects is not ideal. Still, on the other hand, if you are working with a significant e-commerce store and need to clean up many products and categories that are no longer available, you may end up with thousands of redirects. In that case, it would depend on whether there is link equity and traffic on those pages. If there is no traffic, I suggest requesting Google remove the content instead of using internal redirects.

Another factor to consider is crawl budget. While some may think that having a large number of pages indexed could impact crawl budget, I believe that as long as …