JibJab Is Doing Just Fine Without Political Satire [Video]

In the not-so-distant past, unabated political humor and satire had a prominent place in American culture. Those in the halls of power understood that it was part and parcel of being a public figure.

Today, only a handful of players like SNL, The Daily Show and select late-night talk show hosts veer into political territory to rile up a Twitter trigger-happy world, but that’s what they’re supposed to do. Brands, with some exceptions, largely stay away from that fraught fray.

For years, ecard platform JibJab traded in political satire, starting in 2000 when the Founding Fathers rap was passed around widely via email and message boards—before YouTube, and years before the advent of social media.

“The founders of the company [brothers Evan and Gregg Spiridellis] were worried that people would have to wait on the 500 kilobyte file to download,” said JibJab CEO Paul Hanges, who joined the company in 2016.

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