Key Events in Google Analytics – What are Key Events?!? [Video]

In this video, you will learn about Key Events in Google Analytics, including what they are, how your metrics and reports will be impacted, and if there is anything you need to configure in Google Analytics. Plus, walk-through how to check if any events are already configured as Key Events in Google Analytics, and how to set additional events as Key Events for additional insights in your reports. Let’s get started!

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JUMP TO A TOPIC:
00:00 Key Events in Google Analytics
00:36 Evolution of conversion tracking
01:25 What are Key Events?
02:00 View existing Key Events
02:56 Configuring Key Events
03:40 Frequently asked questions about Key Events
05:54 Next steps

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