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LUMAs Kawaja Optimistic On 2024 & 2025 Ad-Tech Outlook Beet.TV [Video]

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Digital Marketing for Professionals

The digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners.

It may have been a bumpy couple of years – but the industry’s leading deal-maker says the economy is back.

In this video interview with Beet.TV in advance of POSSIBLE 2024 in Miami April 15-17, Kawaja illuminates the future of ad tech and MarTech amidst a recovering market landscape.

“You had almost unprecedented macro uncertainties,” he recalls, outlining factors that included “rising interest rates, the scare inflation, and the risk of a coming recession,” not to mention “geopolitical tensions with two wars.”

However, with a more stable environment, he observes a marked shift, “Interest rates feel like they’ve peaked. Inflation has been somewhat tamed, and the stock market got the memo because it’s totally ripping.”

This newfound stability is fostering confidence for the year ahead. “Dialogue is up and …

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