Mastering the digital landscape with a composable commerce strategy [Video]

Composable commerce is revolutionizing the digital business landscape with its unprecedented flexibility, scalability and speed.

A composable commerce strategy is about the innovation and modernization of e-commerce processes, which are important to consumers and brands, according to Kelly Goetsch (pictured), chief strategy officer of Commercetools GmbH.

“It allows organizations to demonstrate incremental value,” Goetsch said. “So, a project, we’re going to replace this API, this feature, and then all of a sudden now you have this incremental business impact. And then they keep going.”

Goetsch spoke with theCUBE Research’s Rebecca Knight and Shelly Kramer at the commercetools Elevate event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how composable commerce allows for a mix-and-match approach to create personalized e-commerce solutions, emphasizing the importance of continuous evolution. (* Disclosure below.)

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