Measuring Content Marketing Impact: How To Set Objectives That Matter [Video]

Welcome to the wonderful world of content marketing analytics.

I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math.

The bad news is none of these tools will help you understand what the numbers mean for your business.

In marketing, there are no standard rules for what defines success. The measurements – or metrics – that mean success at your company may indicate failure at mine.

In episode 10 of Marketing Makers, CMI’s series for those who make marketing work, I explore the evolution of marketing analytics (it’s not new) and how you can create a shared framework to use it effectively. Watch the entire show here, or read on for the highlights and watch the corresponding segments of the show.

Get everyone on the same page

Shared objectives without analyticsare visions without a map. And deciding on analytics without objectives is like …