Meta launches new AI-generated image and text features for advertisers [Video]

The new capabilities are designed to help brands ramp up their social content strategies without veering from their core messaging and aesthetic.

Meta is continuing to accelerate its generative AI investments with new creative features designed for advertisers. The tech giant today unveiled a suite of new AI-powered tools, each of which is designed to help brands quickly create social media marketing content.

The first new feature revolves around AI-generated imagery: advertisers using Advantage+ – Meta’s automated ad-targeting platform – can now generate new variations of original ads, including images with overlaid text.

“For example, imagine you are promoting your coffee bean business by advertising a steaming cup of coffee,” Meta wrote in a blog post, “our generative AI will be able to create other variations of your ad creative, including scenery that embodies a lush and idyllic farm, and also provide adjustments to the coffee cup to offer you …

Tags Online Marketing, SMM, Social Media, Social Media Marketing