Miss AI shows just how far influencer marketing can miss the mark [Video]

Wouldn’t it be great to have more women working in tech and AI? No, not like that… Women of Web3’s Lauren Ingram delves into what the Miss AI competition says about the sector.

Move over Miss World, the robots are here: there’s a new competition where virtual influencers in bikinis battle it out to be crowned Miss AI. Sorry, but are we living in a simulation?

Judges will rank these virtual women for their looks, their social media clout, and the AI-prompting skills behind these creations in a bid to win a share of a $20,000 (£16,000) prize pool.

Even some of the judges are AI-generated. They probably won’t be wearing pixelated bikinis right enough. So far, so dystopian.

The virtual influencer market is expected to reach $13.8bn by 2025, and yes, it can be a fun bit of brand building, like Lil Miquela: she has 2.6m followers and a healthy income from brand partnerships. Lil Miquela isn’t known for saucy images, …

Tags Marketing, Social Media, Social Media Marketing