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MoonPie Finally Has a National Super Bowl Ad, But Only at Gas Stations [Video]

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Digital Marketing

This year’s Super Bowl ad from MoonPie was a real gas because, other than Twitter, the only place where they can be viewed is the gas station.

Chattanooga Bakery’s snack cake brand teamed up with agency of record Tombras on the next step in its #TheBigThing campaign, bringing its Big Game ad to screens on fuel pumps at gas stations worldwide via GSTV.

MoonPie and Tombras kicked off #TheBigThing in 2018, publishing nine absurd scripts for television spots that they would have produced and aired if the budget permitted.

The brand and the agency took things one step further last year, actually filming spots, although they only ran online.

This year, they took #TheBigThing national, or at least to thousands of screens at gas stations nationally via GSTV, which said its video network reaches one out of three Americans every month at over 22,000 fuel retailers across the country.

The video had …

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