Wondering how to successfully launch a new product? Looking for a proven framework to model? Discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products.
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šļøāšØļø About Noah Kagan
ā Website https://noahkagan.com/
ā Website https://appsumo.com/
ā Podcast https://noahkagan.com/podcast/
ā Free Resources https://milliondollarweekend.com/sme
ā Book https://noahkagan.com/mdwbook/
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ā Instagram https://www.instagram.com/appsumo/
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ā TikTok https://www.tiktok.com/@noahkagan
ā TikTok https://www.tiktok.com/@appsumo
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ā Twitter https://twitter.com/appsumo
ā YouTube https://www.youtube.com/okdork
ā YouTube https://www.youtube.com/channel/UCRrAZbOmqB3pX7dWHC_-wEQ
š Other Notes From This Episode
ā Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/product-marketing-strategy-how-to-build-multi-million-dollar-businesses
ā Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/
ā° Timestamps
00:00 Intro
01:11 About Noah Kagan
10:01 Why a Product Marketing Strategy Is Important to Marketers
12:26: Product Marketing Strategy Step 1: Validate Market Demand for Your Product, Then Define Your Marketing Goals
16:36 Product Marketing Strategy Step 2: Create an Experiment Framework to Test and Refine Your Marketing Tactics
26:27 Product Marketing Strategy Step 3 :Analyze Your Experiments and Improve Your Marketing Efforts
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