Profoto Has a New All-in-One Photo Station That You Operate With an iPad [Video]

Profoto announced the Eclipse II, the second-generation all-in-one product photography station that comes from what was formerly known as StyleShoots, a brand Profoto acquired in 2022.

StyleShoots made hardware and software solutions that were designed to eliminate a camera crew and, perhaps, even the need for a skilled product photographer for brands regularly updating their e-commerce websites. When Profoto acquired the brand in 2022, it said that it chose to acquire StyleShopots due to the increase in consumer online shopping and the subsequent demand for fast digitalization of images in high volume.

“It’s different from our core business of creative work — it’s the opposite side,” Profoto CEO Anders Hedebark told PetaPixel at the time. “The market is going in two directions: both high-quality work and high-productivity work. A business has to choose, and now Profoto has the ability to do both.”

The Eclipse II is part of Profoto’s support of the latter “high-productivity” work and …