Reaching Online Shoppers at Checkout Drives Value for Brands: Rokts Doug Rozen Beet.TV [Video]

Advertising can inform, entertain and inspire consumers on their journey toward a purchase. The moment they’re at an online checkout is key for brands that seek to cross-sell or up-sell other products and services.

“The moment that matters most in e-commerce is when somebody has done their browsing, done their shopping, put something in their cart and they’re ready to check out,” Doug Rozen, chief marketing officer at e-commerce martech company Rokt, said in this interview with Lisa Granatstein, editorial director of Beet.TV.

“That’s an opportunity when they’re ready to purchase, when they’re most interested in that buying mindset,” Rozen said. “We want to try to find ways and how we can unlock that, and drive greater value and relevance for not only the consumer that’s shopping, but the retailer and advertisers.”

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