SAS Institute: Navigating marketing changes with AI [Video]

Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.

“I describe it as a tornado of change, but the constant is still the same,” said Mike Blanchard (pictured, left), vice president of customer intelligence at SAS. “Consumers have had a lot of choice about who they do business with, and they will do it on their own terms. The world has just gotten more complicated, so at the end of the day trust between the consumer and the brand is the most important thing for generating loyalty share of wallet. The data is the lifeblood underneath.”

Blanchard spoke with theCUBE Research’s John Furrier and Dave Vellante at SAS Innovate, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. He was joined by Regan Yan(right), chief executive officer of Digital …