SEO Site Migration: 11-Point Checklist To Protect Rankings, Boost Traffic, and Drive Sales [Video]

If an ecommerce site can’t be found in organic search engine results, does it even exist?

It doesn’t matter if you sell across multiple channels or not—ranking at the top of search engine results pages is the price of admission to compete in the product discovery and consideration phases of a customer’s buying journey.

According to one report, 31% of consumers use search engines to discover new products. Millennials, in particular, are search savvy—for 38% of millennial consumers, Google is one of the most important places they look for ideas on products or brands to buy.

But what happens if you decide to replatform, move domains, or change your ecommerce website’s architecture? The rankings you’ve worked so hard to build are vulnerable. With the right SEO migration strategy, you can not only maintain those rankings, but also boost organic traffic and sales after making the switch.

Table of Contents

• What is a website SEO site migration?
• Reasons for a site migration
• …