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Marketing Analytics and Reporting

Share metrics and insights with stakeholders | Google Digital Marketing & E-commerce Certificate [Video]

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at https://grow.google/digitalmarketing.The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce. To access the full program content including readings, practice exercises, job search help, and discussion forums please visit https://goo.gle/3KxSgzw Why earn a Google Career Certificate? No experience necessary: Learn job-ready skills, with no college degree required. Learn at your own pace: Complete the 100% online courses on your own terms. Stand out to employers: Make your resume competitive with a credential from Google. A path to in-demand jobs: Connect with top employers who are currently hiring.00:00 Introduction00:27 Welcome 02:51 Work with stakeholders 07:58 Prepare data in spreadsheets (part 1): sorting and filtering 13:14 Prepare data in spreadsheets (part 2): pivot tables 17:15 Create data visualizations in spreadsheets 22:23 Other tools for data analytics and visualization 26:36 Create effective presentations #GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

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Marketing Analytics and Reporting

Create Meaningful Learning Using Mobile Marketing Cases [Video]

Dr. Mary Beth McCabe joined Point Loma Nazarene University in 2021 as a professor of marketing. Mary Beth is the coauthor of Stukents “Mobile Marketing Essentials,” a podcaster, and an author of several books on travel. She lives in San Diego and volunteers with the American Marketing Association. She teaches integrated marketing and sales communications, marketing research and analytics, and principles of marketing. Her academic degrees are from Alliant University (DBA, marketing), DePaul University (MBA, marketing), and the University of Dayton (BA, communications). She has taught at National University, UCSDX, SDSU, and USD.

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Marketing Analytics and Reporting

E104 – Brian Ferris – Listen More & Talk Less, Collaborating with the Marketing Team [Video]

Do you know what other teams are up to at your organisation?Or are you blissfully unaware as you carry on your own work in your own team?Data science teams tend to work quietly in the background – most of us being introverted – just doing our duty and thinking to ourselves;“I don’t need to talk to anyone today. As long as I’m doing good work…”How can a data analytics team align their work with business goals without collaborating with other teams – namely the marketing team?You don’t need to do all the talking. But you will need to do some listening.Brian Ferris is the Chief Data, Analytics and Technology Officer at Loyalty New Zealand. Launched in 1996, Loyalty NZ is New Zealand’s expert on customer loyalty. They specialise in using big data to help NZ businesses know more about what their customers want from them, and how they can best deliver it. They’re most famous for the Fly Buys programme, with over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands.At Loyalty NZ, Brian is championing a high performing agile culture and reinventing Loyalty D&A and Tech with new platforms and modern technologies. To date, they have decommissioned three of the four on-prem legacy solutions and completed a full migration to the cloud in March 2022. In addition, they have re-organised the delivery into an agile model, increasing throughput, reliability and team retention. ​Brian has been working in Information Technology for since 2000 – for 22 years. He spent 9 years in IT consulting before moving to the client side. He has held BI Architect and Design roles with European Central Bank, British American Tobacco, and Heineken before becoming a Director of Data & Analytics EMEA at Nike. Prior to that, Brian was working in supply chain operations.In this exclusive analytics podcast episode, Brian shares:- His most vivid memories from his time working in Europe- His suggestions for fellow Kiwis in venturing to Europe- His current role as the Chief Data, Analytics and Technology Officer at Loyalty New Zealand- Advice on making use of data in the modern world- How he builds a partnership with other teams to create a cohesive strategy- The concept of doing marketing in a 1-on-1 with customers- The ingredients to get this right before starting to scale- The challenges he has faced in achieving this- Advice for those who are so focused on getting the data right that they avoid conversation- Learning skill sets to shift to the other side of the paradigm- Whether people overlook copywriting with persuasion- Getting the data foundation right, especially for a Customer Data Platform- How Google’s phasing out of cookies will impact the digital marketing world and what second party data is- How companies should prepare for this transition- His advice for data analytics team leaders looking to encourage partnership with the marketing team to build up customer engagementIf you are a data analytics team leader looking to encourage partnership and collaboration among your team and the marketing team, this is the episode you do not want to miss out on. ————————————————————————————➤ Subscribe now, for more podcasts: https://bit.ly/34akgYcClick on the bell to know when new podcasts are out➤ Out on exercising or commuting? Learn more tips about data advice that focuses on business and customers whilst exercising or commuting. Head over now and choose to listen to on your favourite podcast platform: Podkite: https://bit.ly/3kf2V5U➤ About The Analytics ShowThe Analytics Show invites leading analytics practitioners and business leaders from around the world to share how data and analytics are at the heart of shaping business growth and productivity. Through these lessons, you’ll get support, tips, techniques and tools and learn from the experts. Plus, you will hear ideas of how analytics is helping other sectors that are relevant to you.Through our podcasts, learn to build a strong data driven and analytics culture at your organisation to bullet proof and prepare your business for the future.➤ Also visit us at:Official website: https://bit.ly/37wmJ1hAnchor.fm: https://bit.ly/2T46vnhLinkedIn: https://bit.ly/2FIW4Tj

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Marketing Analytics and Reporting

Improving your Marketing Mix with Predictive Analytics with Mark Stouse of Proof Analytics [Video]

“I was thinking through all the kinds of data I might want to upload and be analyzed. Can you think through a customer? And like what, what’s one of the most interesting pieces of data they’ve added to the mix for analysis that you were just like, whoa, that’s really, really interesting and creative and actually informed some future buying decision.” -John Busby“I would say that the way I’m going to answer that may come across as somewhat more mundane than maybe you were hoping for, but most people focus on the data that they put into their models is all the stuff that they’re doing. And they leave out all the stuff that they don’t control, particularly their competitors, actions, right? And, you know what, again, big takeaway from all kinds of analytics is that most of it, most of any given situation, you do not control most of the factors, right? Generally speaking, it’s a two thirds, 1/3 mix, meaning you control about 1/3 of the factors. And so what it really comes down to is how well are you surfing the wave over which you have no control, you don’t control the wave. So you’re either surfing it well, or you’re surfing it poorly in any given moment, right? So one of the biggest things that we talk to customers about is: Do not forget the external factors that could really speed you up or slow you down.” -Mark Stouse